A lot of small businesses spend money and hours creating content for their website by producing videos. Videos are a great interactive marketing tool used to tell a story about your business and to build a connection with potential clients before they even walk in the door. And not only does it provide content for your website (which will help build your SEO), but you can also use your videos to enhance your social media presence by uploading your videos to various social media platforms, such as Facebook, LinkedIn, and Pinterest.
When people think of video marketing, many think of only YouTube and forget about Facebook, LinkedIn and Pinterest.
LinkedIn is the best platform to reach individuals with a higher income and education, and these users tend to be more tech savvy.
Pinterest has also seen significant growth in women users aged 50-64. (This information and more on social media trends can be found here.)
So if you haven’t already uploaded your firm videos to these social media platforms, I would do so now! You could be missing out on reaching a good portion of your audience.
It is also relatively easy to upload videos to Facebook, LinkedIn and Pinterest. And if you wanted to put a little money behind your videos, you could promote (or “boost”) these videos for as little as $10 on Facebook. Below are some helpful resources to upload videos to these social media platforms.
- Facebook Help Center is a great place to get insight on uploading and viewing videos.
- Great article on how to Post YouTube Videos On Pinterest (provided by Google Expert Marziah Karch).
- Great tutorial on how to post a video to your LinkedIn profile (provided by Vickie Siculiano).
Haven't incorporated video marketing into your law firm marketing toolbox? Contact Integrity Marketing Solutions today, and let's get started!
Reference: LinkedIn Pulse, Mallory Nezam, Social Media Manager at Elasticity (March 16, 2015) - "The Social Media Landscape: An Analysis of 2014 Trends and Projections for 2015"