Our 2005 Estate Planning Practice Strategies revealed that fully 86 percent of estate attorneys do not have a written marketing plan. Business experts agree that a written marketing plan is fundamental to financial success. In fact, most business owners find it impossible to secure financing without one ... and for good reason. A written marketing plan organizes and focuses your business strategy.
Whether you have a written marketing plan or not, your estate planning practice is constantly facing new and ever increasing challenges. Some challenges are unique to your practice and your market; others are universal to the practice area. While a well-conceived marketing plan is your single best strategy to ensure success in meeting these challenges ... there is a fundamental first step that many overlook in the planning process.
BEFORE you start working on your 2006 marketing plan, take time to perform a Year-End Review. This exercise will give you a better understanding of your practice, your market, and your future. It will help you "get your bearings," so to speak, in the marketing environment. And it will pay off in real dollars. First, completing this exercise will save you hours of frustrating work when it comes time to craft the marketing plan. It will help you organize your thoughts as well as crucial financial and market data. But more importantly, it will guide your future marketing efforts toward greater profits!
We have a SPECIAL GIFT for you this week -- now through Christmas Day.
First -- a FREE PASS to our newest online workshop -- THE YEAR-END REVIEW (a $79 value!).
PLUS -- when you register and view the full workshop online, you qualify for a TEN PERCENT DISCOUNT on any of our ONLINE PRODUCTS purchased through December 25, 2005.
HAPPY NEW YEAR!!!!