Whatever else may be said about the economy, the environment, and the uncertain estate tax, this is certainly an interesting time for estate planning professionals! You can convert these interesting times into profitable ones by employing the two most powerful marketing and practice development strategies for this decade: Collaboration Between Financial and Legal Professionals and Marketing to Business Owners.
In fact, combine these two strategies for a one-two punch that will recession-proof your practice now and ensure profitability long into the future.
Join us for the Estate Planning at Work(tm) workshop in Kansas City on April 24 & 25 -- and learn how to reach the lucrative, growing business-owner market. And, we will give you a jump-start on building those profitable collaborative relationships by waiving the registration fee for your referral source. That's right, we believe in the old saying of "put your money where your mouth is." So, when we say you need to be building collaborative relationships, we back it with our own money. Bring a key referral source with you to this workshop for free ... or choose to split the registration fee between you and each pay half.
The Large & Growing Market of Business Owners
When defining your ideal clients and targeting your niche markets, do not overlook family business owners. Did you know that 90 percent of all businesses are family-owned or family-controlled? And, family businesses come in all shapes and sizes. From agriculture, to services, to technology and manufacturing, family businesses generate 50 percent of the US Gross National Product and pay half of all wages! And don’t assume these are all small, "mom and pop" shops. To the contrary, one-third of the Fortune 500 are family businesses!
The business-owner market is not only large, but it is growing. The changing global economy has created a groundswell as displaced workers become successful entrepreneurs. Further, members of this large and growing demographic face a variety of unique estate planning challenges.
What Are the Opportunities?
At any given time, 40 percent of these businesses are in the process of transferring ownership because the founder is retiring, disabled, or has deceased. Sadly, two-thirds of these transfers fail, and the businesses with them. Of the one-third that survive this initial transfer, only half will survive to the next generation.
You, and your advisory team, could change that outcome with comprehensive estate planning that resolves conflicts between family members, ensures liquidity to keep the business afloat, provides income to a surviving spouse, and outlines an organized (and adequately funded) business succession plan.
Reaching Business Owners
Prime candidates for the "Millionaire Next Door" title, business owners clearly represent a highly lucrative marketing opportunity ... but reaching them requires a creative strategy. Typical consumer strategies will never attract the busy, bottom-line-oriented, success-driven business owner. However, with corporate dollars often available to solve their unique challenges, cracking the code is well worth your effort.
Build Collaborative Teams
Additionally, during this intense two-day workshop we give you powerful tools and strategies to build collaborative alliances with key financial advisors. Together, you can capitalize on established business relationships. Remember that most financial advisors currently handle only a portion of the business owners’ financial needs. Estate planning opens the door to all of their many & varied financial needs. Invite a key advisor to come with you, and you both will leave with profit-building strategies, and a solid alliance forged that will ensure your mutual success.
Register online now:
But hurry, as space is limited. IMS practice development workshops are conducted in an intimate setting with plenty of one-on-one time to really work on YOUR success strategies and challenges. This is a team-building opportunity unlike any other, so don't hesitate. Register today!
For more information, call James at 1-877-352-2021, ext. 0
Or download the conference brochure: http://www.estateplanningpartners.com/estate_planning_at_work.htm