Special Needs Estate Planning is a growing niche market for estate and elder law attorneys. And it's no wonder. This is a growing field of need for those whose loved ones have disabilities requiring special care, and it is an aspect of estate planning totally independent of federal estate taxes. Entering this field opens a wider market, and rich opportunities to build quality referral relationships with financial professionals.
We have just launched a comprehensive marketing support package for attorneys who work, or want to work, in this field. We have taken the best practices of online and offline marketing and integrated them into a comprehensive marketing solution.
First -- the website component. We have developed a fully-optimized Special Needs practice center that you can license for your website. This essential, fundamental component positions you in the market place as an expert in Special Needs Estate Planning. It also positions you with the search engines, so potential clients, health care providers and financial professionals will FIND you when searching for information online.
In addition to the Practice Center, we offer an optional Lead Capture component with a FREE REPORT DOWNLOAD. The lead capture works fairly simply. In order to download the free report, visitors must first register, sending you their contact information and requesting the information. When your website visitors press the SUBMIT button, an email is generated and sent directly to you with their contact information. Your visitors are automatically sent to download the report. In this way, you can build a database of potential contacts for your e-newsletter, future workshops, or off-line direct mail marketing.
Second -- we offer the integrated workshop component. The workshop package includes two workshop presentations, one suitable for a consumer audience and the other geared toward use with financial professionals. Each workshop is full-color, personalized for your firm, and includes a sample script. We also provide a full-color, personalized ready-to-print brochure, "Special People...Special Plans." Print as many or as few of these as you need. Hand them out at your workshops, or use them afterward for a follow-up mailing. In fact, your package includes a sample follow-up letter, follow-up strategies and complete seminar planning guide. One key element of this package is the strategic "registration form" hand-out. Use this form to allow your attendees to request more information, request a consultation, or subscribe to your e-newsletter. Finally, we've included our exclusive workshop tracking form -- use this form to capture and track all of your workshop expenses, appointments, and revenue. Use this form to evaluate your marketing efforts, and make changes in the future if necessary.
Third -- we're offering special introductory pricing on the workshop package through March 1, 2010, with a savings of $300!
If you would like to learn more, visit our website at www.estateplanningpartners.com. For samples and pricing information, contact James at 1-877-352-2021, ext. 0