Dave Zumpano of MPS Success (http://www.mpssuccess.com) spoke briefly at the NAELA luncheon today. Briefly, but powerfully.
His goal was to have an impact on the lives of the people in the audience, and I believe that, even in the 10 short minutes he had to speak, he definitely achieved that goal.
One of the concepts Dave stressed was that most NAELA members excel in the area of expertise. But, frequently they struggle with the business aspect of their law practice -- especially in terms of marketing and practice processes.
The three pillars of any successful law practice, Zumpano said, are expertise, marketing nand efficient processes. I couldn't agree more.
We focus on the marketing aspect, helping clients define their practice development goals, develop integrated marketing plans, and then implement the strategies to achieve those goals.
We also do this in a way that I think comports with Zumpano's advice to manage expenses. In other words, I believe we provide the best value for your marketing investment -- with personalized, branded solutions that take advantage of our more than 15 years of systems-development. In other words, we don't have to re-invent the wheel for every client, nor charge for that process! Instead, you gain the cost advantage of utilizing time-proven systems to build your practice!