Then, our videography staff will spend several days editing those videos and our web design staff will spend a few more optimizing, publishing and distributing them.
Last week, we storyboarded a new video commercial that we plan to take to the NAELA conference later this week.
One June 1st our videography staff & studio will move into new, dedicated office space -- breaking our nearly ten-year tradition of virtual officing.
Why? Why would we invest so heavily of our time and money into this new technology?
Because it works.
If you know Kyle and me, you know that we are both a couple of oldsters who grew up at a time when Print was King. Heck, when I went to journalism school, we still had to memorize the letter positions in the California Job Case!
We moved fairly easily into the internet world ... we were among the first to launch an interactive estate planning listserv, way back in 1998! (Does this make our listserve the longset continuously running listerv for estate planning marketing?) We adapted to incorporate basic websites in our marketing tool box. We winced a bit with the dawn of e-newsletters, but we gamely hung in there.
Then came blogging ... and social media. Kyle is the first to admit that he was a reluctant adopter. With each new technology, we paused to evaluate the impact before trying it out for ourselves ... and eventually passing our experience on to our clients.
So here comes video. Ack! Really? Video? You mean you're going to record ME? With all my years of ... ahh ... experience showing up right there on my face -- in the form of crow's feet, wrinkles, and ... well ... the ravages of gravity?? Really?
This just in from comScore:
RESTON, VA, April 12, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month.
Let's take one more tidbit from comScore's recent numbers:
- 83.5 percent of the U.S. Internet audience viewed online video.
Okay, so people love online video. 174 million American people last month alone. That's a big number.
But, friends, here is what really persuaded us to invest in video --
- We put a short video on our website about a year ago. When people called to talk to us about marketing, they mentioned watching the video. They said it made them feel like they already knew us.
- Based on that tiny success, we took another step and started creating video proposals. The feedback was enormously positive ... and our conversion rate from inquiries to new clients skyrocketed.
- Then Google decided to love SEO-enabled video. We found we could get page one results with properly optimized and strategically deployed video. And, we saw Google was indexing our properly-deployed videos almost instantly ... oftentimes the same day we launched them.
So, we are shooting video tomorrow.