If you are an Essential Solution® client then you consistently receive five (5) professionally researched, written , edited and re-edited blog posts each and every week to post to your Essential Solution® website.
When you post these blogs, they automatically trigger a “tweet” on your Twitter, show your face on your Facebook and even Linc your “solid, man” (anyone remember the “Mod Squad”?) on your LinkedIn.
You are blogging 5x per week, yes?
If not, then you ought.
You see, for the only integrated marketing system specifically for estate planning and/or elder law attorneys in the solar system to operate at the maximum efficiency and effectiveness as designed… it needs the commitment of the most important component…
Good news: It never is too late to start. Make it a habit, just like flossing. And I practice what I preach, too. Today my 400th blog post hits the worldwide web! And will also hit my social media and tickle the fickle fancy of that gal we all seek to impress – Ms. Google.
Not only should you post every business day to enhance your search engine ranking and visibility everywhere you want to be seen, but you should have fun with it.
That’s right. I said have fun with your blogs.
As estate planning and elder law attorneys, you are professional wordsmiths. Look at the five (5) blog posts delivered to your inbox each week as ready-to-edit text awaiting your own “personality.” You have your own voice, your own insights and your own sense of humor. Don’t be afraid to add anecdotes from your own practice and human experience along the way.
Here are three (3) simple ways to give your blog posts your personality:
- Change the Title. One of the easiest ways to distinguish your blog post from another is to come up with a different title. I edit the five (5) weekly blogs on Thursdays for Jennifer to distribute to our IMS family on Fridays. But then I return to them over a cup of coffee on Saturday mornings to re-edit just a tad for my post.
- Change the Lead Sentence or Even the Lead Paragraph. After the title, the reader will quickly skim the opening “hook” in the blog to see if it may be worth reading. This is an easy way to tweak your blog by rewording or refocusing the content.
- Upload Photographs. Face it, we are a visual culture. Post photos of you, your family, or hobbies to put a little warmth and human touch to your blog posts. Don’t overdue it, however.
With just a little bit of effort, you can have fun with your blogging!
Remember, if you focus on the little things then the big things will take care of themselves. In other words, if you work the Essential Solution®, then the Essential Solution® will work for you… and you have an ever more profitable and enjoyable estate planning and/or elder law practice.
Teaching Point: Blogging is but one essential component of a truly comprehensive marketing system we call the Essential Solution®. It’s a comprehensive marketing system, tested and proven effective in my own law practice. Come to the IMS Spring Conference and get on the fast track to learning how to leverage this marketing system to have an ever more profitable and enjoyable estate planning and/or elder law practice.