Did you know that in 2012:
- 94% of smartphones users will be mobile internet users.
- All mobile phone users will reach 242.6 million
- Tablet users will reach 54.8 million, up 62.8% from 33.7 million in 2011.
- From 2011 to 2012, the average number of apps per smartphone jumped 28% from 32 apps to 41 apps. Android & iOS users account for 88% of total mobile owners who have downloaded an app in the past 30 days. To date, more than 15 billion & 25 billion Android & iOS apps have been downloaded, respectively.
If you still don't think mobile marketing affects your law firm, consider this anecdotal evidence. Last week we welcomed a new law firm to The Essential Solution®. Of the eight people on their review committee (from paralegals to shareholders), ALL had smartphones and all but two had tablets.
You need a mobile solution, because your beautiful desktop website probably doesn't render well on a tiny smartphone screen. But what, exactly, is a "mobile solution"?
When you start looking at "going mobile," you have several options to consider, and your best choice may include a blend of options each geared to specific needs in your practice. Let's take a look at some of your options and how you might use them.
Mobile Optimized Website. A mobile-optimized website is not just a stripped-down version of your desktop site. It's important to think through the needs of your mobile audience. What are they looking for? First, they want to be sure they're in the right place, so your mobile site should look as much like your desktop site as functionally possible. But, your mobile viewers are not usually "surfing" leisurely on the web, they are typically in a hurry and looking for specific information. So, you need to put that information front-and-center on the opening screen. Click-to-call, click-to-email, and GPS-integrated mapping functions are all must-haves.
QR Codes. It's a good idea to get a QR code for your mobile site so people can quickly scan the code from your marketing materials, business cards, or desktop website without having to type in the address. The longer your web address, the more important a QR code.
Mobile Apps. Yes, you might actually want to consider having a mobile app developed for specific audiences. You might even want a couple of apps. I can imagine one app developed specifically for your referral sources, and another for your clients -- especially if you have a client maintenance program. Again, your mobile app should be integrated with your website, and extend your firm's branding. Some features you might consider in your app? How about event promotions, an RSS feed from your blog, in-App email, e-newsletters, videos, or even a photo gallery from a client event? It's also possible to include in-app scheduling, even invoicing and payments!
You can learn more about how the mobile revolution affects your law firm marketing at our upcoming Fast Track Marketing Workshop, Sept. 19-21st. But hurry, the $100 early registration discount expires Aug. 15 (that's TOMORROW).