This week, one of my design projects was to create a brand identity & stationery system for a local client, Geoff Hetley.
Oftentimes, it can be a while before a law firm decides to nail down their logo and branding. In that time, some temporary branding or necessary design elements, such as window signs, are set. Sometimes, your branding needs to go in a different direction, and these elements will need to be replaced. However, sometimes you can draw inspiration from them and create new branding based on these set elements.
Geoff already had a window sign when he consulted IMS to design him a new website and branding, but we were able to use the color and some style from this sign, so that the sign still has a place in his new brand identity.
Check out Geoff's new logo and identity design in his complete stationery set, including a letterhead, fax cover page, 2-sided business card and #10 envelope.