Last week I highlighted Lizette Sundvick's experience coming in to Kansas City for her law firm video shoot, and shared her great testimonial about the process. Although I suggest that all of our clients do this, I understand that it is quite a committment to ask an attorney to fly in and spend a day or two with us. The truth is that there are a lot of different ways we leverage the power of video with a minimal committment on your behalf, and our client Kellen Bryant is a great example.
Kellen had a pretty good video shot, but it had a picture of his old website. Although the video looked great, we had three challenges to overcome:
1. It needed to be updated to represent the latest version of his website, so his video made sense and there wasn't a disconnect representing an old design that didn't exisist anymore.
2. His video was not search engine optimized for the Jacksonville Florida market.
3. His video was not hosted in a strategic way to be found by visitors to his website.
All Kellen had to do was have us re-work the video to address these three challenges. Now he has a great video that shows his latest website design, representing him, his process and his brand. He's on Google's page one for the key search term, "Jacksonville FL Estate Planning Attorney" and his video is getting views on a regular basis because it is hosted on the homepage of his website.
If you have already invested in a locally-produced video that may not be working very well for you, all hope is not lost! Please call James, and let's get you geared up with an effective, strategic overall approach, using what you've already got.