Here are some reasons why you should develop a law firm logo. And please ... no scales of justice or gavels.
1. A law firm logo distinguishes you and your firm at a glance.
Estate planning is very competitive. Your logo can convey at a glance that your law firm is trustworthy. A good law firm logo conveys confidence, proficiency and quality and reinforces the idea that your law firm is the best choice.
2. A law firm logo builds primacy.
One of your marketing objectives is to build primacy -- or brand recall -- in the mind of the consumer (and professional advisers who make referrals). A memorable logo will help you build that brand recall, also known as "top of mind awareness."
3. A logo delivers a message - even if it's a sub-conscious message.
A good law firm logo combines symbolism and psychology in a way that quickly sends a message about the service your firm provides. When a prospective client sees it, your logo should convey your values and the reasons that your firm is the best choice. Once you have a law firm logo that summarizes important information about your firm, incorporate it into all of your other marketing pieces. In so doing, you’ll build a memorable brand identity and reassure your clients that the same consistent quality and effort goes into everything you do.
How do you achieve those legal marketing objectives?
Your company is unique, and your logo should be unique, too. Avoid confusing images, recycled graphics and obvious approaches. A unique law firm logo, tailored to your specific needs, will set you apart from your competition.
2. Get a memorable law firm logo, one that’s clean and simple.
Your logo is more than an illustration; it‘s an easy-to-remember design that embodies a specific concept. It should be simple and clean, reduced to just the most necessary elements. Include your company name in an easy-to-read way as part of the design.
3. Use colors and shapes in your law firm logo to convey something meaningful.
A logo is more than just an appealing image. Through the use of carefully selected colors and shapes, a law firm logo conveys your values in subtle ways.
4. Follow a branding strategy inspired by your logo.
Your law firm logo should be a powerful source of inspiration for your legal marketing efforts. You need to use that image in your different communication elements, such as your business cards, stationery and website. Include the ideas, colors and symbols of your logo as part of your communication.
Does your law firm have a logo? If so, do you incorporate it into all of your legal marketing efforts?
If not, contact Integrity Marketing Solutions. Our graphic designers are masters of their craft and can develop an excellent logo for your firm at a fee that fits into the budget of solo / boutique law firms. Learn more about our law firm logo design services on our website.