designer knows that logo design and brand identity design is about more
than just good font choice, typesetting, layout, balance and execution.
It is the reasoning behind these choices that makes a truly great logo and brand
get there, the designer requires a certain amount of information and
communication from the client. So if your law firm is in need of a logo
or brand identity, or you think it's time to rebrand, here are some
things to consider before you first consult your designer.
1. What is the most important part or mission of your law firm?
2. Who are you targeting?
3. How do you want your target to perceive your brand?
there are many more questions and things to think about when defining a
brand identity or logo, these three questions are an excellent place to
start. It may seem like these types of questions wouldn't matter to the
person choosing the fonts and colors for your logo and brand identity,
but different designs attract different target markets and arouse
different emotions in different people. For example, in the picture to
the right, notice how the top font choice and type treatment gives off a
luxurious and strong feel, while the bottom font choice and type
treatment feels more humble and welcoming.
learn more about constructing a solid brand identity, be sure to
register for our Spring Workshop where I will teach more about law firm
branding, identity and graphic design.