First, I want to mention, that I’ll be teaching a series of classes at our Spring Workshop March 13-15, 2013. If you are finding the information in these workshops series extremely helpful, then you should definitely join us in March! One of my sessions exclusively focuses on how to properly update and re-optimize your Google Places account!
I’ve noticed online that Local SEO is the biggest, bestest thing for 2013. If you are an Essential Solution Attorney, you are in luck!! Because Integrity Marketing already knew this, and got you ahead of the game a while ago…
As a new attorney to our program, we helped you set up or claim your Google Places listing. We assisted you with correct search engine optimization, and other techniques, such as adding appropriate keywords, and video, etc.
There is a major contribution to your Google Places account that we have little control over.
Yes, Google is starting to put more and more stock into positive reviews left on your account. Google has a vested interest in what people think about your business, because it’s their users share that same interest. Gaining positive reviews will help your Google Places listing, and push you up the local search rankings.
What do you do next?
Well it’s pretty easy. You need to start requesting your clients to please leave a Google Review on your Google Places page. There are several ways Google analyzes your reviews.
- Volume – obviously, more reviews is better than none. Invite EACH client you work with to please leave a review. Try to get 5 reviews up right away.
- Velocity – you goal is to have lots and lots of reviews, but you need to reach this in a normal matter. Get your 5 reviews, and then strive for 1 a week. Contact past clients, and ask new clients as well. You can remind people also!
- Sentiment – Of course, 5 stars is appreciated, but if you get a 4, it’s not the end of the world. Your reviews need to be sincere, and let’s be honest; there will always be a tough critic.
- Keywords – Now this is the tough part. Try to have your clients leave detailed reviews with helpful keywords that will boost your rankings. Instead of “Mr/Mrs Attorney was a wonderful help to my family,” encourage reviewers to mention what you helped them with. Ex: “Mr/Mrs Attorney offers wonderful estate planning services. My wife and I were very happy with the planning process!” Like I said, this can be tricky, but do your best!
What to Avoid
Fake reviews, keyword-stuffed reviews, and do not offer incentives for reviews either! It’s bad business. Reviews need to be freely offered, from happy, satisfied customers.
How to Share Your Google Places Page
Finding your page can be a little tricky. Usually you can find it by typing in your law firms official name in the search box at www.maps.google.com. If your business comes up right away, usually you can just relay these same instructions to your clients.
If you can’t find your business at all, please contact me via email, and we’ll make sure everything is working for you! If none of this makes any sense at all, then I extend an invitation for you to join our marketing workshop this spring!