Does your law firm have a protocol for answering the telephone? Is your entire team trained to ask callers if they have been to your web site? Do you have systems in place to promote yourself for free? Let's take a moment to review and implement these law firm marketing procedures with your entire team.
Don't forget to ask: How did you find our number today?
Each member of your estate planning and elder law firm's team should be trained to ask for the caller's name and telephone number, right? Yes. But don't stop there. Be sure the team member representing your firm also asks, "So, how did you find our number today?" (or similar) and record this information.
Let's go one step further and ask, "Have you been to our Web site?" Your firm's representative should ask this question every time they are on the line with a new prospect, unless, of course, the caller found your number by visiting the firm's Web site. Then be sure to review your findings at your weekly meeting.
Does every single piece of communication that leaves your law firm's desk contain your website address? If not, it's time to update your office protocols.
Each staff member can be instructed to update their email signature to include your firm's contact information and website address. It's also important that the URL be clickable. If you add the URL to your signature like this: www.YourDomain.com and you find that it's not clickable, try editing it to http://www.YourDomain.com. You may also include your blog: http://blog.YourDomain.com, facebook page and Twitter. Also take a moment to request that either no email templates be used or make sure that the entire team is using the same email template if that is your preference.
Next, let's be sure your professionally designed stationery contains your Web site address and adds to your law firm branding. If your stationery system is in need of an update, be sure to give James a call at 877-352-2021x80 for a quote.
Plug that Web Site!
Finally, make sure everyone in your office is familiar with your website's resources and with your website address. Each team member should be able to pass along your law firm's website address to every new client or prospect without hesitation or stopping to go look it up. Does your office have a laptop? Put it to you use when you have client waiting for their appointment. A representative of your firm can lead your guests to the newsletter archive or practice areas section of your website and encourage them to browse around to articles that may interest them or to sign up for a free monthly e-Newsletter. It's also important for your team to read your monthly Animated Newsletter articles. This will put them in a position to promote issues-specific articles as the need arises. If your next client is a business owner, then your laptop can be readied with your Business Owners Beware article or Business Succession Planning practice area.