I know you hear this all the time, but the internet really IS constantly changing…and so is Social Media! I get emails in my inbox all the time with notifications of recent updates to my social media accounts. Often times, these updates mean very little. Other times, they can be very important, and affect parts of your marketing…especially your blog’s automatic posting!
LinkedIn is currently undergoing some major changes that is preventing blog posts from being shared directly to your newsfeed. IMS is currently looking for other options.
It’s important to share your blogs with friends via email, word of mouth, and of course…social media! Facebook & LinkedIn are by far the most convenient ways to share your blog with friends. If you post a link to your blog, the majority of your friends, and even lots of their friends, can view your helpful information.
It’s easy to copy and paste the blog’s link into your Facebook status – and everyone should take advantage of this personal touch of connecting with your followers. However, many users turn to “automatic” sharing, which will update your Facebook or LinkedIn newsfeed with your blog automatically on a daily basis. Automatic posting CAN be convenient, but a lot of our clients are experiencing problems with the posting not working, or asking for security confirmation. Automatic blog sharing to Facebook and LinkedIn relies on a lot of security permissions and IP address authorizations. Even actions such as logging into Facebook from another computer might disrupt your automatic sharing.
There are many platforms you can use to share your blogs to Facebook. I think the best one out there is Networked Blogs (www.networkedblogs.com).It’s fairly common to run into some issues while automatically sharing your blog posts to Facebook. If you run into any issues where your blog posts are no longer automatically sharing, please contact me - dana at estateplanningpartners dot com - and I will assist you in reconnecting your blog. Each situation is different and there seem to be countless combinations of reasons why things don’t work. It might take a couple different processes to figure out the best way to reconnect your blog to your social media – but rest assured we will find a way!