If you are thinking about a website redesign, rebranding your law firm or are a new client and have a design consult with James, before you meet, you may want to do some research so you can have an idea of the look and feel you want for your law firm website or branding.
We work with lots of different attorneys who vary in many ways. Some come in with well-established brand identities and a clear idea of what they want, others may know what they want, but don't know the terminology to communicate their vision for their marketing. Sometimes we have attorneys who genuinely don't have strong preferences and leave the design mostly to our discretion. Whichever kind of client you may be, if you have adequately prepared for your consult, the road to getting the marketing design that you envision will certainly smoother.
- The home page: Our most current sites typically include a slider, which rotates different pictures, headlines and small snippets of information that link. Another option is to just use an image slideshow, which just rotates images and leaves the focus to other areas of your homepage, like your welcome message.
Whatever decisions you end up making, browsing through our online portfolio can give you a great idea of the designs that previous attorneys have requested and also the technology that we are already capable of, though we are always willing to give new digital developments a try!
• Research websites of competitors in your area, as well as current design and web design trends. Gizmodo, a gadget and technology website, recently published a list of predicted design trends for 2013. Some of these are: flat and minimalist design, simple, mobile-friendly navigation and design and new & riskier colors (branching outside of blues and navys). You can read the full list here: http://gizmodo.com/5974821/13-design-trends-for-2013 .
• Do you have a logo? If you do, make sure you have a high-resolution or vector file that you can send to us, as it is the easiest for us to work with. If you don't have a logo, ask James about having IMS design a logo for you.
• What do you have in mind for the colors in your law firm marketing? If you already have a color palette associated with your brand, make sure we know what those are, or see some of your previous marketing materials before we begin your design. If you haven't set a color palette, think about that before you meet with James. Check out my post about choosing your law firm's colors based on color psychology (http://blog.estateplanningpartners.com/2012/10/brand-color-psychology-in-legal-marketing.html). Then a great resource to use is Colour Lovers, (http://www.colourlovers.com/) here you can browse thousands of color palettes and send us one that you like.
At IMS, we will work with you to get a design that you will love, but with more preparation, we are able to get a more clear idea of what you envision and the process will be quicker and more satisfying.