The Essential Solution is the core of what we do here at Integrity Marketing Solutions. And, it is the key to a successful marketing plan for your estate or elder law firm. Why does the Essential Solution work for estate and elder law firms, you may ask? It works because we are a full-service marketing firm serving a niche of estate and elder law firms. We know from years of testing and tracking with hundreds of estate and elder law firms across the country that the essentials are the key success factors in this industry.
We start from the ground up, asking revealing questions like: What is the number one reason that people come to your office? Who would you like to see more often? Why are you focusing on this specific audience?
After your initial consultation, we meet with you weekly for six weeks to guide you with the fundamental elements required to get your firm growing. You learn how to use your marketing system to its fullest advantage, from social media to your e-newsletters, to local search online. This is why the Essential Solution is like no other marketing out there – we actually coach you along the way and help you succeed.
With the Essential Solution - while you are in the office meeting with clients, we are leading new prospects to you - via your website, videos, e-newsletters and print newsletters, social media, SEO, and maybe even Google AdWords.
It is also essential to have a strong brand identity in your market, and that is where the Essential Solution really shines. We help develop and promote your brand as the solid foundation for your firm’s marketing.
We know that marketing for yourself, in general, can be quite pricey. The Essential Solution is one low, manageable price each month. We find the areas that are really working for you and bringing in business and highlight those, while taking the other aspects that are not helping very much and find ways to work them into your marketing without taxing your budget.
Attorneys tell us they have two main frustrations with law firm marketing: Losing money on marketing that simply did not work (or did not work well); and spending too much of their own personal time on their marketing – writing content, coordinating different vendors, fixing mistakes, searching for answers. When you work with Integrity Marketing, you get an entire team of professionals on your side – so you can focus on practicing law!