Social media is an essential aspect of successful law firm marketing. Social sites such as Facebook, Twitter, LinkedIn and Google+ are integral platforms for showcasing your practice. And the more you know about the social media world, the better off you'll be when executing your marketing plan.
These are all legitimate questions and concerns, as social media is very much a trial-and-error tool. What works today may not work next year or even next month. In fact, you may have already shared some really good information that wasn't seen by even half of your audience.
So, what should you do? Share, share again!
Although it is important to share fresh content on social media, you don't have to ditch your old content after one post. You can re-share relevant posts, blogs and articles again to get more views from your followers.
Here are a few reasons to share content more than once:
- User Times. Your audience probably doesn't check social media sites at the same time every day. So in order to cater to a larger follower base, you may need to share your old posts again at different times. This is especially important if you have clients in various time zones.
- New Clients/Prospects. If you are afraid you'll bore your audience with repeat content, what about the newbies? New clients and prospects likely haven't seen your older posts before and could benefit from some of the information, as long as it's still relevant. Current clients will also appreciate reminders from time to time about things they've already learned.
- Firm Events. When you plan an event for your firm such as a workshop or seminar, you need to get the word out! And posting the event information one time is not enough. You need to make multiple posts before the event, at different times of the day for different schedules. Posts get lost in the news feed, so an event reminder is key!
- It's All in the Delivery. Sometimes your message may not jump out at someone like it will to another person. Change up the way you share a social post by adding a photo, using a link or posting text only. You may catch someone's eye that wasn't paying attention before.
So when you are in a social media rut and don't know what to post, dive into your blogs, old social posts, and website pages for the good stuff ... and share, share again!