In Part 1 of this series, we walked you through your first meeting as a New IMS Client: The Design Consultation.
After your successful Design Consultation, having met your marketing team and, together, defined goals and preferences for the focus of your uniquely branded estate planning or elder law website, your account manager will now help you take advantage of opportunities to establish an online presence that will drive traffic to your site, including a Domain, Social Media Accounts and Blogging.
Before Our Call: It’s worthwhile to have all your known usernames and passwords for your current website's domain host (like GoDaddy, etc.) and social media accounts ready, both practice and personal. Because of how some of the social media accounts are set up, a personal social media account login may be needed to create a business page.
Domain and Social Media Accounts: If you do not currently have an estate planning or elder law website, your Personal Account Manager will help you navigate to a registration site to select your “domain name,” or the website you’ll use to promote your practice. If you do have a site, we will either help you cancel your current hosting, or forward traffic to your new (and improved!) site.
Next, your Personal Account Manager will guide you through the process of creating or updating previously created social media accounts and a blog page. This is where those usernames and passwords mentioned earlier come in handy! Access to the accounts will simply be established. Training on using each account will be completed in a later meeting.
Finally, research shows increased activity on sites with photos, a personal message welcoming visitors to the site, and biography information about elder law and estate planning lawyers and staff. You likely already have most of this content on hand and will be encouraged to send it to your Personal Account Manager over the next couple of weeks.
Goals for This Meeting:
- Claim a search engine optimized domain for your website.
- Create a blog page for interesting estate planning and elder law content that can be promoted through your social media accounts.
What Next? You definitely don’t want miss Part 3 (next week) about how easy it can really be for you/your staff to make your first blog post and schedule future posts to update on their own the rest of the week. Voilà – daily, interesting content driving visitors to your site!
Review Part 1 of the New IMS Client Series.