In Part 3 of the New Client Experience series, we'll be covering the details of the third account management meeting: Blog Training.
You have an optimized domain name (the website your clients will type into their Internet browser to view your page) and our design team is developing the ideas discussed during the Design Consultation to make the site your very own. Using the blog account created in the second meeting, your Personal Account Manager will show you the super simple steps to create a tool that will likely be your top referral source to your site!
Benefits of Blogging:
- Keyword-rich pages of content
Google loves this! Blogs can help move your site up to search page one.
- Easily found for very specific, “phrase” Google searches
For example: "Estate Planning Attorney with experience creating Wills in Miami, Florida."
- Drives traffic
A blog can be a top referrer to your website.
- Frequently engaging your clients and allied professionals
Your Blog: The hard part of blogging, the content, has already been completed for you! Researched and written by lawyers, our content is edited by several pairs of educated eyes and then proofread again before you receive it. Your account manager will walk you through the steps of posting your very first blog using the content provided by IMS weekly.
You will then have the opportunity to complete the process of posting to your blog yourself to make sure you (and/or your staff) understand each step and can continue the posts each day after training.
We will review how to add a photo to add interest to posts, schedule them in advance so as to “set it and forget it” during the week, and also offer tips for customizing posts to drive traffic directly to your site.
Goal for This Meeting:
- Provide an amazingly simple, low-maintenance tool that provides outstanding benefits like keyword-rich content that links readers directly to your site.
What Next? Part 4 of this series (next week) will introduce you to Google+ (Google Plus) and the system that manages your quarterly print newsletters. Your website reveal is coming in the next week or two!