You’ve had the phone calls with James. You understand the value of a consistent marketing foundation that generates new, preferred clients. You know Integrity Marketing Solutions’ Essentials program and staff have the experience necessary and proven track record of success to boost your practice to the next level.
Now the fun begins! Over the next few weeks I will be highlighting one of the six weekly meetings you will have with your Personal Account Manager and what to expect in order to align your marketing strategy for success.
Before Our Call: Your Personal Account Manager will meet with James to discuss your specific goals and ideas in preparation for our first meeting together, The Design Consultation.
The Design Consultation: We review your completed questionnaire to finalize design concepts: long-term goals, office processes (for example, is a client’s call-to-action coming in for a meeting first? or completing a questionnaire?), and feedback on the tone of your company and how a website can best represent that (for example, traditional, family-centered or a contemporary touch). It can be helpful if you have websites you like to reference for inspiration -- see our portfolio here: http://www.integritymarketingsolutions.com/portfolio/.
The notes from this discussion spark the graphic designer’s direction for your marketing foundation – a logo (if needed), newsletters (e-mail and print) and a website all customized to you, your specific region and practice fortes.
Goals for This Meeting:
- Meet your marketing team and establish that working partnership.
- Help your team understand -- and start building -- your unique brand.
- Set clearly defined goals and preferences for the focus of your website.
What Next? Your Personal Account Manager will help you complete the other opportunities to establish a presence, including social media pages, blog training and support, and more. Be sure to check out next week’s blog for Part 2!