Integrity Marketing Solutions offers numerous marketing techniques that culminate in an effective overall marketing strategy, from posting blogs, to sending out newsletters and also helping you learn when and how to share updates across your social media accounts.
But how can you be sure that it is all working?
While weekly meetings will phase out, please know that your account manager is still constantly monitoring your overall marketing success. Once your initiatives are “up and running,” the tracking codes we have added begin collecting actual data of the activity of your site! For more information, Google Analytics Certified staff member Brandi Campbell recently wrote a blog post about the aspect of “Analytics” for Lawyers to check out.
Each month, your account manager will analyze the information to assess for trends over time and compose an overview summary.
Your summary can include things like:
- Completed action on your page, including video views, phone calls and contact forms
- Blogging assessment and how it significantly impacts your site’s success
- e-Newsletter open rates and list growth
- Social Media successes, include increasing “Likes” on Facebook, manual posts and client reviews
What Next? Now that you know the numbers, you may also like more information about what they mean or how to improve some of them! You are welcome to request a call with your account manager to review the Marketing Report and discuss ideas for continued growth and success of your firm.