How involved is your practice with your client’s journey to “yes”?
If your practice needs a steady stream of new clients – and we don’t know a single practice that doesn’t – you need to be engaged with potential clients on every step of the path to purchase – also known as the Customer Journey. Successfully guiding prospective clients along this journey requires a multi-channel approach that connects with clients at every important touch point along the way.
Your best prospect might not be tweeting, but they may be heavy Facebook users because that’s how they stay in touch with their grandchildren. They may not be using social media – but they compare notes with friends and family members and learn that someone read an article “somewhere” about their exact situation and had some good recommendations. It may be that this article was actually a blog post, a website page, or an email newsletter that came from your office and their friend will send it to them – and they may find themselves in your office.
We know, without a doubt, that keeping your appointment calendar filled requires an ongoing flow of compelling, relevant interactions.
That’s the topic of CEO Jennifer C. Goddard’s presentation at the Local Search Today! conference, taking place in London on December 16. Jennifer joins top executives from leading companies like Google and MakeBuzz as she explores Digital Brand Strategies for the New Customer Journey and how to make that journey end at your office door.
Not going to London? No worries! You can join Jennifer and the entire IMS team of professionals this spring at the New Strategies workshop here in Kansas City.
But that’s not all…..we want to let you in on a little secret….
Our company is gearing up for a big anniversary celebration in 2015. In preparation, we are digging into a big project – analyzing performance and user analytics from hundreds of legal websites. Much of what Jennifer is presenting in London is gleaned from these insights. We will be sharing this information with you throughout the coming year.