According to user trends all demographics are moving toward searching for information on a mobile device or tablet over a desktop. In turn, desktop sales continue to decline as smartphones and tablets sales continue to increase. So it only makes sense that Google adapts to these user trends and updates their search algorithm.
Google released this news in late February, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What does this mean exactly? Well it means that if your website is not mobile-friendly (i.e. you have not implemented a responsive website design into your marketing strategy) then your organic search ranking will be negatively affected by this ranking signal change.
What can you do?
- Check your email. Google sent out an alert email a couple months back that stated if your website was not mobile-friendly and that changes need to be made.
- If you can’t find that email, then take the Mobile-Friendly Test. Google Developers have provided a Mobile-Friendly Test to analyze URLs. After you enter your URL, Google will provide a report if the page has a mobile-friendly design. You can take the test here.
- If your website passes the Mobile Friendly Test then your website is in good shape in the aspect of an upcoming algorithm changes, but it is best practice to update your website at least every two years, so it wouldn’t hurt to give us a call to discuss the benefits of a website redesign. Digital Marketing is an ever-changing industry and we are experts!
- If your website did not pass the Mobile Friendly Test then you should give us a call ASAP! It is critical that we start the redesign process. The April 21st deadline is fast approaching and the sooner you take action the better.