A recent study found that, for small and medium-sized businesses (like those of our Essential Attorneys), company websites are the most effective marketing tool. In fact, their results show that websites blew every other marketing channel way out of the water! In light of this, small and medium-sized businesses also reported that they are planning to devote more of their budgets to their websites in 2015.
At least once a month, I would recommend going through your website and making sure all information is up to date. Are all of your staff members and attorneys listed on the About Us page? Are old seminar and workshop dates removed and replaced with the most up-to-date schedule? Fill out the forms on your site and make sure the responses are being delivered to an email address that you check daily. Check out this comprehensive list for other things to review.
In case we haven’t said it enough lately, it’s time to go responsive! In light of Google’s algorithm change, it would really be a shame for your most effective marketing tool to get pushed aside just because it isn’t mobile-friendly. Contact us today to discuss your options.
Schedule a Private Firm Retreat
For a truly personalized experience that will recharge your entire marketing system, schedule a Private Firm Retreat. The IMS team will work with you to evaluate your unique issues when it comes to marketing and branding and come up with a strategic solution. For more information on private firm retreats, call James today.
Make sure you are fully reaping the benefits of your most effective marketing tool – your website.
Reference: eMarketer (April 7, 2015) - “SMBs Put Their Money Where Success Is: Websites”