A common misperception of web design is that a good design simply looks good. But that isn’t the case. Good design has a job to do: it has to function well, communicate your brand message, and convert your audience into paying clients – all while looking good at the same time.
Some people put more emphasis on the aesthetics of the site, and they aren’t completely wrong to do so. Studies have shown that websites with an appealing design put viewers at ease, which makes them more likely to find those websites credible and user-friendly. Good visual design can also make your website stand out from the competition as well as communicate your brand message.
Others are more concerned with the functionality of the site than the aesthetics. This design approach is all about solving problems and making decisions – how will the navigation work? What font choice will be the most readable? No matter how beautiful your site is, if it doesn’t function it is an ineffective design. If the contact forms don’t work, if people can’t navigate the site easily, they will turn away and never look back.
At the end of the day, a website does not have a good design if it is lacking either of these characteristics. Instead of focusing on either aesthetics or functionality, strive for a web design that includes both. A pretty design will attract visitors and make them feel at ease with your brand. But if they can’t get in touch with you easily, then they will get frustrated and leave the site. A perfectly functioning site will ensure that everything is working properly. But without an appealing visual design, the site will not attract as many potential clients. A great web design will be both beautiful and functional.