With the middle of the year quickly approaching (gasp!), it’s a good time to stop and take a look at some of the top web design trends that have popped up in 2015. Here are the top 5 more interesting trends I’ve seen:
In case you’ve been living under a rock, I’ll say it again – time for a responsive design! Honestly, if your site isn’t responsive yet, you are really missing out. Check out some of our other posts here, here, and here to learn more.
2. Big Background Images
Many sites are featuring full-width background images at the top of their sites. This is a fantastic way to cut down on clutter and focus the viewers’ attention on an image that represents your brand and your call to action. This technique can easily go awry though. Photos of people or busy scenery will distract from your call to action instead of drawing attention to it. It’s best to trust your designers’ judgment on a photo that will look great without overcomplicating things.
3. Big Background Videos
Looking for a way to add some movement to your website? A large background video is a great solution! Similar to the large background images, a large background video gives your viewers a sense of calm and a snapshot of your brand while letting your call to action really stand out. I think simple nature scenes work wonderfully for this technique.
4. Ghost Buttons
You’ve probably seen ghost buttons on websites before – they have only an outline of color and are transparent in the middle. Sometimes, the background fills in when your mouse hovers over them. I love this sleek, modern design trend! Ghost buttons focus more on the actual call to action (what you want people to do) rather than the flashy “hey, look at me, click here!” kind of buttons. It’s a much more calm and sophisticated approach that doesn’t sacrifice looks for function.
5. Fixed Navigation
A fixed navigation bar “sticks” to the top of your browser window as you scroll down the page. This technique has become much more popular as mobile browsing has increased, as it keeps the rest of your site easily accessible, even on small screens.
Want to see some of these techniques in action? Check out our portfolio to see how these and other current web trends could work for you!