A logo is an essential piece of your estate planning or Elder Law marketing and branding strategy. It has a hard job to do – it must accurately represent your law firm quickly, accurately and attractively. With such a demanding task at hand, investing in a great logo design will really help you stand out from the competition. But what makes a logo design great?
Here are 5 characteristics required of any logo design to be considered effective:
It’s important not to over-think the logic behind a logo design. Your entire mission statement simply cannot be represented in one icon. Remember, the logo is just one of many elements that make up your brand. Stick with one main idea for the logo design, and supplement the logo with other images, colors and other design tools to round out your brand image.
As the face of your company, a great logo must be memorable. It needs to stand out from your competitors. With that in mind, avoid copying the logo of another firm or company because you like the style. Consumers are inundated with logos in today’s market – make sure yours stays true to your brand message to set you apart from the rest.
A great logo needs to function in a wide variety of applications. Your logo will appear on your website, social media, business cards, letterhead, and other promotional materials. As such, it needs to be legible and recognizable at only 1” wide on a digital screen as well as at 8.5” wide on nice paper. Even if you don’t foresee giant billboard advertisements in your company’s future, it’s best to start out with a logo in the proper formats that will allow you to grow and expand your marketing down the road.
Your logo needs to be appropriate to your law firm. The font choice, colors, layout and iconography all need to clearly communicate that you are an estate planning or Elder Law firm. A really great logo will avoid generic, off-the-shelf kinds of icons or logos.
A great logo shouldn’t need a re-design every 5 years. Logo design is not the place to experiment with the latest styles and trends. By keeping the logo simple and following basic design rules, your logo should stand the test of time.
Does your law firm need a great logo?
Integrity Marketing Solutions offers a couple different solutions to fit your logo needs. Call today to see how a great logo could significantly help your marketing and branding efforts.