SEO is the driving force behind much of the content that we prepare for our websites and social media outlets, including blogs. Search engines are highly sophisticated systems that scan content on the web looking for content that will match the words and phrases used to find information. If someone types in Kansas City Elder Lawyer, we have to make sure that the content on the website dovetails perfectly with that search term. And that’s just one part of SEO. We’re not including archived content, in-bound and outbound links, guest blogs… and much more!
SEO has become a complex science, driven by the value of getting users to your website, and by the incredibly sophisticated and complex algorithms used by Google and other Search Engines to make the searches as productive as possible for users.
Adding to the complexity – the high level of competition among estate planning law firms.
Billions of searches take place every day, and competition among websites to appear as high as possible in the results is intense. Google changes its algorithms 500 – 600 times a year, because the company understands that every day people are trying to game the system.
Our best practices is that great content and new content is your best friend (after videos, but that’s another blog post).
That’s why we provide you with blog content every week that is centered around estate planning and elder law issues.
Your best practices? Blog often, using the content we provide. If you don’t have a video on your website, give that some thought. Have questions on how to make your website more SEO friendly? Just give us a call!