It’s an age-old question – what’s more valuable, quantity or quality? We see it when we can buy a fast-food burger for a really low price, but a grass-fed, free-range all beef hamburger from a quality restaurant costs at least ten times more.
Is your blog like a burger?
If you are blogging at least three times a week, congratulations. You are giving people more opportunities to hear from you on topics that are important to them. Do they need to revise their wills? How are big name celebrities doing with their personal estate matters? Are your blog readers creating a mess for their heirs?
Frequency has a value. It sends a message: you are a source of information and you are consistent. These are two important values for your constituents to see.
Check out this great post from Hubspot that examines a six month study of blog posts to reveal what kind of posts work best for their audience as well as determining the most successful rate of frequency. While you don’t have to dig in this deep, the information that you can get from your own data will help steer you in the right direction.
Check out your Google analytics – there we go again, leaning on the data – to see which blog posts move more traffic to your site, and you’ll have more information about what topics resonate with your target market.
Every week we send you Essential Blog topics so that you have relevant content to post on your blog. Don’t forget to make this one of your must-do weekly marketing tactics.