By Anneliese Krull
Don’t judge a book by its cover. While this phrase persists, it is not particularly applicable in this digital day and age.
No one needs to remind you that your online presence is incredibly important, and potential clients are far more critical online than they are in person. They expect business websites to meet specific standards and to have a certain digital authority.
Beauty. If a website looks outdated or sloppy, then a prospect will leave. A website should be aesthetically pleasing and modern. Incompatible fonts, clashing colors and tacky buttons or banners should be replaced.
Mobility. With the growing use of phones and tablets to peruse the internet, potential clients do not have to wait until they are at their desktop computer to search for answers or professional services. Because of this, having a responsive site is a must. Responsive web designs will adjust their size and layout to fit different screen sizes and will load and function easily on any device.
Time. Websites should be easy to navigate for a prospect. They should be able to find what they need and appreciate this reality from the very moment they enter your site. However, while we want prospects to navigate the site quickly, we don’t want them to leave quickly. Because of this, the use of video, highlighting client reviews and “about” pages keep a prospect engaged.
At IMS we have a team of talented website designers who are skilled in creating websites that are proven to engage all visitors. As part of our Essential Solutionâ, your website will work seamlessly and consistently with your blogs, eNewsletters and social channels to create and sustain a striking first (and lasting) impression.
If you want to be judged positively for your website and even for your consistent social media branding, give James a call at 877-352-2021 ext 80.