Why are we offering this topic in our series of practice development webinars?
Because PR in general and media relations more specifically, can be very useful to your marketing efforts. Here’s how:
Press coverage is good for your SEO. In most cases, articles that appear in the media bearing your name will also show up on the media outlet’s online properties. Your name or your practice name appearing on another website is good for your quality rankings
Press coverage is good for your practice development. An interview that showcases your knowledge and ability to solve problems for clients or generosity with your time and resources to the community is another opportunity for people to get to know you before they even meet you.
Press coverage enhances credibility. It is understood that you wouldn’t be quoted as a source by a reporter or asked questions on television if you were not qualified and knowledgeable.
Consistent press coverage creates name recognition. The food industry spends billions promoting products because the endless repetition works. The more often your name or smiling visage is seen, the more familiar people will be with your name and you as an established authority figure.
Want to know more?
Register today and join us tomorrow!