By Kelly Myers
As an attorney and a business owner, you know how important marketing is to spread the word about your firm.
There has been much debate about whether inbound or outbound marketing brings more clients through the door. However, Integrity Marketing Solutions knows that a combination of inbound AND outbound marketing, both found in the Essential Solution®, provides the most success.
But what exactly is the difference between inbound and outbound marketing? Keep reading for a better understanding of what’s happening in your marketing strategy.
Outbound marketing has a more traditional, strategic approach. Outbound marketing includes tactics such as direct mail, email marketing, print advertisements, etc. Integrity Marketing includes outbound marketing in the Essential Solution® with the monthly eNewsletter. If you are using our E2 CRM system, you are already doing great outbound marketing with a weekly blog digest and drip campaigns. IMS also can help with design of a direct mail piece and print newsletters.
The purpose of outbound marketing is to distribute to a large audience and grab the attention of those who aren’t actively looking for you.
Inbound marketing is a strategy to zero in on people who are actively searching for the services you provide. Components of this approach include search engine optimization (SEO), pay per click (PPC), website content, social media, blogging and more. Of course, as an Essentials Solution client, many of these inbound marketing tactics are already provided!
IMS provides social media training and optimization, licensed website content, gathers information for search engine optimization, distributes weekly blog content and offers Google AdWords enhancements. Inbound marketing tends to be less expensive and more effective due to that fact that you’re marketing to people who know they require your services.
To succeed, you need BOTH inbound and outbound marketing. IMS takes what we believe are the most successful strategies for estate planning and elder law attorneys and wraps it all in a complete package, referred to as the Essential Solution®.