By Anneliese Krull
Today is the summer solstice—the longest day of the year. Although the day is still the same 24 hours, it feels different. With more daylight comes more play, more sun and more energy.
How can you make those long days at the office feel shorter and work in your favor? Try implementing a few of these tips:
Start Sleuthing. Have you lost track of your Google My Business listing login? Set aside time to track down this account information or reset the password. If you are an IMS client, then send that information to your account coordinator. With access to the account, we can then get your firm branding updated on this platform.
Get Social. Think of upcoming events, holidays, speaking engagements or changes at your firm. Draft quick Twitter, Facebook or Google+ posts for these and create a schedule of when to publish what. Also, look through online articles in business journals or media outlets for relevant videos or articles about estate planning to post to social media. Finally, select pages of your website to link to a few posts.
Compile Emails. If you have new clients or prospects who have given you permission to send them your eNewsletter, gather those emails and upload the list to your MailChimp account or E2 CRM eNewsletter group. Growing that list with quality addresses is vital to your outbound marketing. While you are at it, consider subscribing to our “Weekly Blog Digest” service and touch your eNewsletter list each week with a digest of your previous week’s blogs.
Request Reviews. Who have been your best clients? Reach out to them about the importance of online reviews in a digital world and ask them to provide a review for you. Do not forget to supply links to make it easy for them to help you.
Go Outside! If the weather is superb, live a little. Enjoy the fresh air during lunch or just a quick five-minute or ten-minute break.
Try a few of these tips to speed up even the most mundane days while giving you a competitive advantage.
If you are a client, submit a support ticket to reach out to IMS about your marketing or call James at 877-352-2021 ex. 80 to learn more about any of our Essential Enhancements.