By Anneliese Krull
As an estate planning or elder law attorney, you understand the value of each stage of life. Whether your clients are having their first babies or first grandbabies, you know these men and women have unique needs and make special contributions to the lives of their friends and families.
Start with Senior Citizens Day on August 21.
Need some ideas?
Social Media. Write a special post on Facebook, Twitter, LinkedIn and Google+ to honor your clients who are senior citizens.
Blog. Write a blog highlighting a special senior in your life and what he or she means to you or the firm.
Email. Hold a raffle for your senior citizen clients and give a gift card to the winner.
Personal. Next year, host an open house celebration at your office and invite your senior clients. Parties make for great social media pictures.
Whatever you choose, remind the seniors in your life how truly incredible and loved they are.
Note: Because of client confidentiality, make sure you have the written permission of each client to disclose their identity as a “client” and get their advance approval of any information you disclose about them, including the use of photos.