Today’s website has to work as hard as you do to generate new clients, enhance your SEO and educate prospects 24/7. If it’s just a bit of what we call “brochure-ware,” that is, a series of web pages with no energy or engagement, then your estate planning practice is missing out. Today’s website should be bringing you leads on a regular basis. If it’s not, ask yourself these questions:
Is it mobile friendly? Responsive design became standard when Google announced that sites that were not responsively designed, i.e., were not designed to work well on mobile device, would lose ground to those that are. If your website is not mobile friendly, submit a support ticket. We need to address this for you, and we need to do it fast.
Do you have any videos or animation on your website? No, you don’t need to become a movie studio or become Walt Disney. But you do need to realize that today’s legal services consumer expects your website to have good production values. That is, it needs to look like a contemporary website. Visit any website from companies or professional services firms in any area and we are sure you will find videos, infographics and animation. This is necessary to keep current and stay ahead of your competition.
When was the last time you updated your content? If your website is going to pull its weight when it comes to SEO, it needs fresh content on a regular basis. That means everything from new content, which is often a blog post, to making sure that your photos, bios and pages are up to date.
Are visitors engaging with you? Are you engaging with them? Here’s the paradox of websites for attorneys: we want to tell them all about your accolades, awards and accomplishments. But remember that the website is only partially about you. It’s also about your visitors. It must pose questions and provide answers to their problems. It has to make visitors feel comfortable with you, feel like you will be able to solve their problems, and make it easy for them to contact you.
If you aren’t sure if your website is making the grade, call James at 877-352-2021 ext 80 and find out how your website can reach its full potential.