Law firm logos have a longer life-span than law firm websites, but they do have a life span. If it has been several years since you even thought about your logo, it may be time to take a fresh look. Styles change over time, and the same logo that may have been commanding and authoritative in the 1990s by now may make your firm look out-of-date and even old fashioned.
Unlike a consumer products brand, which may have its changes challenged with a lot of social media protests, a law firm brand change is usually a quiet event. But don’t mistake the lack of noise for a lack of impact.
Here are a few reasons to consider updating your law firm logo:
Logo typefaces and colors change. Today’s modern law firm logo tends to incorporate a range of grays, light blues and the occasional pale green. Many law firms are still hanging on to that hunter green or navy blue that used to be a law firm standard color. Times have changed. Your logo should too.
In a crowded field, you need a strong visual identity. We know a law firm (not an estate planning firm) where the website is bright red and white. It’s not to everyone’s taste, but everyone who visits the site remembers it. If your logo looks the same as everyone else’s, how will prospects remember you?
Has your firm had changes? If you have added a name (or two) to your firm name and haven’t updated the logo, this is a perfect time to do so. The addition of new names usually marks significant growth for a firm. What better time to give a fresh start to your branding?
Gavel, court building columns, an eagle? Overused symbols don’t stand out, and they may not even align with your brand. If you are relying on classic symbols, make sure they are in place for a reason and not just placeholders.
If you would like to explore a new logo, call James at 877-352-2021 ext. 80 or fill out a support ticket. We have a talented graphic design department with a lot of big ideas!