A website with a handful of strategically developed and professionally produced videos is more than a website. It’s a personal statement. We do business with people we know, like and trust. Would you retain an attorney you didn’t like to handle your highly personal estate planning? Probably not. You might hire an aggressive pit bull of an attorney for a litigation battle, but chances are the attorney who you want to discuss your will, family dynamics and legacy, will be someone you personally like.
Prospects and clients are generally busy people, just like you. If they are seeking an estate planning attorney online, they don’t have an unlimited amount of time to visit an endless series of websites. They may target a group of ten attorneys in the area and then narrow it down from there. Who will win their business?
Lawyer videos grab web visitors’ attention and keep them engaged with you. Through a video, they can see who you are physically, hear your voice, and hear in your voice the person who they will be meeting with to discuss highly personal matters. It’s not a beauty contest, but it is a way to get to know you at their convenience, in a highly focused manner.
What’s more, as they are narrowing down their selection, prospects can return over and over again to your lawyer video. Consider what happens when a new talk show host takes over a long-standing show, like The Tonight Show. Usually you have to watch the show a number of times before you are really comfortable with the new host. But then, after a few weeks, you feel like you know the new host. You might even forget about previous hosts!
Lawyer videos foster a personal connection with website visitors. They can help overcome the obstacle of an unknown person discussing a client’s innermost thoughts and wishes about a very intense subject. They boost your SEO rankings, because Google loves videos. And they can help you stand head and shoulders above other law firms who have failed to embrace this very important marketing tool.
