Lucky for estate planning and elder care law firms, there’s nothing superstitious about the law firm marketing practiced by IMS. Our clients know that we provide them with the latest in marketing technology to power their practices, in every aspect, from website development, SEO, and social media to the nitty-gritty of practice operations. Why does a law firm, especially an estate planning and/or elder law firm need to be on the cutting edge?
Your client base is changing. Millennials don’t always have a printer, paper, scanner or steady supply of ink on hand. They are more likely to take a picture with their phone and email or text it to your office. Asking them to download a form, print it out, and hand-carry it to your office is tantamount to announcing that you have added ballpoint pens to your practice. Millennials are moving faster than the speed of Twitter, and you’ll want to keep up with them.
Your office needs to be more efficient. Unless you are okay with a receptionist who devotes twenty minutes every time a new prospect calls—time to answer the phone, time to review your office services, discuss an appointment, offer directions, then shift back to what she/he was doing in the first place—you’ll really want to automate the intake process.
Competition is only getting stiffer. So you’ve survived the introduction of services like Rocket Lawyer and endless copies of samples of wills that do-it-yourselfers find online. The time between new technologies today is about half of what it was six months ago. What’s coming next? We’ll keep you informed, but we hope you’ll be open to embracing the new.
Web leads in particular want an online, immediate response. Web leads are not interested in having a long conversation with your receptionist. We have the ability to offer you an automated client intake plug in for E2-CRM that will make your intake blazingly fast.
Even videos have changed. Once upon a time you could make a simple video that would impress everyone. Today’s website visitor expects a cinematic experience when they see a video on a lawyer’s website. If you don’t have a video at all, they’ll wonder who you are. If you have a low-quality video, they will wonder if your legal services are equally mundane.