You can’t drop one little email message into the wilderness and expect it to survive on its own. A teenager on a wilderness experience with Outward Bound will do fine, but a one-off email from your firm is like a lone voice hollering into a blizzard in the Himalayans. Outbound messages require thoughtful planning and must be part of a planned, coordinated series of messages. And, they must also be aligned with your entire inbound platform: your website.
eNewletters. One of the things that we love about email newsletters is that they contain nuggets of information that give your readers pause for thought. They don’t contain all the information to solve their problem—that’s what they get from working with you—but there’s enough in there to make them understand that they need your help to move forward in their estate plan. Like the blogs, they arrive ready to roll. Using our E2-CRM to distribute? That’s even better!
Lawyer Videos. If you thought lawyer videos were just for your website, think again. Short videos are great additions to your email campaign, giving them an edge over text only emails.
Out of the Box Traditional Marketing. What about doing the opposite of what everyone else is doing? When competing law firms are doing email blasts for monthly seminars, a series personalized letters can feel more genuine. When other firms are emailing only, a series of printed brochures on different topics over a six month period or, better yet, a year, builds familiarity and shows depth of service. With a strong graphic image and consistency, regular mailings reach prospects and often, at the exact time that they are facing an issue.
Giant Postcards. Yes, it’s traditional. But when the graphic design is compelling, the content is informative with the right tone and the overall execution is aesthetically appealing, postcard mailings become powerful marketing pieces. They have to be done right but with our great design team, that is entirely possible!
Blogging. IMS Essential Solutions members receive fresh content on a weekly basis, selected and edited to support your practice. We draw from a wide variety of sources and bring you blog-worthy current news items that focus on the issues that you see in your practice. About those celebrity estate battles: over the years, we have seen that readers love them. We live in a celebrity culture and whether we personally like it or not, we know that readers enjoy these windows into the world of the rich and famous. We also include a lot of basic estate planning information and reports on issues of concern to seniors. If there are topics that you would like to see included in these blogs, please let us know.
