Between activity trackers and nutrition apps, you’ve got access to the kind of data that once belonged only to NFL coaches. Armed with that data, you can run faster, jump higher and ramp up your cardiac fitness like a pro. The same goes for law firm marketing. IMS’ monthly reports and data from the E2-CRM gives estate planning law firms access to powerful marketing data, whether they are multi-office practices with 100 attorneys or five attorneys in a single office.
If you don’t have time or aren’t inclined to review these reports, we understand. But that information is really important to your practice. Put data to work for you in 2017!
Can someone else be assigned to review the reports? Depending on your staffing situation, an office manager or marketing-minded associate might be a good pick to review your monthly reports. If they have questions, they can submit a support ticket and we’ll be happy to review the report and provide suggestions for acting on the data.
Can you afford to ignore your marketing ROI? If you are sending out eNewsletters on a regular basis and the occasional hard copy newsletter, paying for sponsorship at local senior events and publicizing consumer information with the local news media, it’s really important to know if those initiatives are generating any buzz. Yes, you can tell us that new clients say they saw your name “somewhere,” but wouldn’t it be so much better if you knew that their website visit was a direct result of seeing your name in the newspaper or reading your email blast?
How can you decide where to invest your marketing budget in 2017 if you don’t know what worked in 2016? The beauty of digital marketing is that it is SO trackable. Using an E2-CRM, you will know if someone is responding to your latest eNewsletter or they found your website through a Google search. You’ll also be able to see which clients came from which marketing programs, and determine which ones are bringing you the clients that are your ideal fit and which ones attract less desirable clients to your practice.
The deeper your data dive, the more powerful your marketing programs will be.