Glad to hear your estate planning and Elder Law practice is super-busy and you don’t have a moment to think about the last time you had your photo taken. But that’s exactly the point: if you don’t remember the last time your professional headshot was taken, it’s probably time to put it on your calendar. So that you are presenting your best, freshest digital face to the world, here are a few other items and why you need to take the time to freshen things up:
Your bio on your firm website. A colleague of ours was drafting a press release for a group of attorneys at a mid-sized firm and sent the draft around for all to see. She’d taken the bios directly from the website, but apparently none of the attorneys had looked at their bios since the website had launched, several years ago. Everyone had updates and changes—and none of them realized that their attorney pages were out of date. Take five minutes every quarter and review your bio page. Remember that it is among the top five pages visited on any law firm website. It’s worth the time.
Your bio on other websites. When was the last time you checked your bios on Martindale, lawyers.com or Avvo? We hope you have a Google alert set up for youself, but if you don’t, just be sure to search yourself by name and a few variants on your name. Check to make sure that your bio shows up with the correct information, including your NAP (Name, Address, Phone Number).
Additional images on your website. Do you have photos of groups of people on your website that might be getting a little dated? Whether they are stock photos or group photos of your team, look at them with a critical eye. When staff changes occur, the photos don’t reflect the firm. Yes, you might be able to edit one person out, especially if they are standing at the edge of the group, but more than that and you risk presenting a questionable looking photo. Take an honest look at the images on your website and if you’re not sure, submit a support ticket—we’ll be happy to give you our honest opinion!
Speaking appearances and publications. This is an often overlooked detail, but whenever you speak or have an article published, add the information, including a link to the publication and/or organization, to the website. These are important accomplishments that deserve recognition, and adding them to your site also adds authority and increases your SEO visibility.
Your headshot. We humans hate confusion, and we especially hate when we have a picture in our head of how someone we are about to entrust our entire universe to and they look completely different than the person we sit down with. Getting a headshot is a lot like going to the dentist—few people actually enjoy the process but it must be done. If it’s been more than two or three years, it’s time.