Some attorneys are satisfied. They are content with things the way they are. They want to live within the confines of a comfort zone.
But some attorneys want to do more. Some attorneys dream bigger.
If you are one of those, then now is the time to register for The Summit 2017 – our break-out conference Oct. 18-20 at the beautiful Cheyenne Mountain resort in Colorado Springs. Every session of this three-day conference is focused on helping you grasp your vision, and expand it. You’ll be challenged to dream bigger, to ask “What if …”
And we will give you the tools and strategies to make those bigger dreams reality.
One of the most thought-provoking Break-Out discussions takes place on Day Two, when we explore the power of nuance in our Mastering the Shift between Estate Planning and Elder Law Marketing session. This is an issue I don’t see anyone else in the industry addressing. One-size-fits-all does not apply to your law firm marketing. Because we work with attorneys who practice in each discipline, and in both, we have observed and learned the nuances between marketing these two discrete practice areas. And, as you’ll see, the magic is in the nuance.
Mastering the Shift between Estate Planning and Elder Law Marketing
In business, nuance is that “something” or “pixie dust” that creates the unique differentiation of a business, a product, or a brand. Consider a symphonic score played by two different orchestras — both performed to technical perfection but one coming across, somehow, as tonally different, more soulful, more connected. – Harvard Business Review
Estate planning and elder law are two discrete practice areas with many shared, or overlapping, challenges. The same is true about marketing both practice areas. Despite their similarities and areas of overlap, they are not the same and marketing each successfully involves nuanced differences. Mastering the shift between them is about mastering those nuances of tone, message and media. While the heavy-handed, broad-brush approach will gain some traction, it’s the nuance that creates real connection. During this session on Day Two we’ll share what we have learned about the similarities – and the subtle differences – in marketing estate planning and elder law. From color, layout and website design to storytelling, imaging and interaction you will begin to see where small shifts make big differences.
Register now and save $200 with Early Bird discounts.
Also, we have a limited block of rooms reserved at Cheyenne Mountain resort for a phenomenal discount. Get all the details online: https://www.TheSummit2017.com