We Added a Special Session to The Summit!
We are pleased to welcome
Don Campbell, CEO and co-Founder of GetFiveStars
As a Guest Speaker at The Summit
We recently partnered with GetFiveStars to give our clients one of the industry’s most powerful online review management systems. Working together, we have integrated the GetFiveStars system with our Essential Solution online marketing and E2 marketing CRM, providing a seamless, automated review management experience.
The Angst of Online Reviews
It seems nothing creates more angst among lawyers than the whole concept of online reviews (except possibly social media)!
I understand why you cringe at the idea: there’s a loss of control that is particularly disturbing to the legal personality. Who knows what crackpots will go online and say bad things about you? Yeah, that’s about it in a nutshell, right?
Many attorneys try a work-around: they ask clients to write reviews or testimonials, sift through the ones they like, and post those on their website without identifying attribution.
It looks something like this:
“We thought attorney Smith was outstanding. He listened to us, wrote up our plan just as we wanted, and then took the time to explain it to us. We both feel very comfortable with the work he did and would recommend him to anyone.” – A.B., Portsmouth
The problem is that review has no worth. None. Whatsoever. It carries no credibility with consumers or Google, it doesn't improve marketing performance, boost SEO, or help convert more website visitors into new clients. If anything, it makes people wonder whether you made it all up!
Ignoring the whole concept of online reviews (real reviews submitted by real people without any editing or control from you) is even worse.
The Importance of Online Lawyer Reviews
When searching for a lawyer, almost everybody seeks out your online reviews, often before they even visit your website.
According to a recent study by ReviewTrackers.com, 83 percent of people check online reviews as a first step to finding a lawyer.
Yeah, that’s like almost everybody!
And for those of you who are trying to reach beyond your hyper-local market to surrounding communities, this same study found that 70% of clients are willing to go to an attorney’s office in a less convenient location if that attorney has better reviews and higher ratings than legal professionals who are closer to home.
Seamless, Automatic and A Lot Less Scary
When integrated with your Essential Solution marketing and E2 CRM, GetFiveStars is a seamless, automated system for managing your online reviews. That’s right, we know you need online reviews, and we know you hate losing control. By partnering with GetFiveStars, we meet your need for feedback and online reviews, while reducing your risks and giving you back a level of control that will make the whole process much more comfortable.
Join us at The Summit for this special session. Meet and learn from the industry expert, ask your questions face-to-face and get a handle on this vital aspect of our digital marketing.
About GetFiveStars
GetFiveStars.com is designed to let a small business easily implement a customer feedback/review management process based on tried and true best practices. The system automatically solicits and tracks feedback, prevents bad reviews, pushes testimonials out to the business website and encourages happy customers to leave reviews across the Internet.
About Don Campbell
Don is President and Co-Founder of GetFiveStars. Ever since getting his first computer as a kid, Don has been fascinated with software. He loves to create great software and user experiences, which led him to create his own software company called Expand2Web, and then co-found GetFiveStars.
Prior to founding Expand2Web in January 2008, Don was a Technology Evangelist for Microsoft, where he helped partners adopt new Microsoft technologies and presented to C-Level executives at Fortune 500 companies.
Don was also a Group Program Manager at Interwoven, where he built a $5M product line and was a key early employee. Interwoven grew to 1,000 employees and went IPO in 2000.
The Summit 2017
October 18-20 | Colorado Springs
Learn More or Register Online
