What if your law firm were supported by a great marketing agency? Imagine what it would be like if you could trust your agency to handle the heavy-lifting of creating, deploying and managing all of your digital assets … to keep track of things like SEO, Google Analytics, click-through and conversion rates, social media and e-mail marketing. What if you could trust them to give you honest answers about how to improve your online performance, whether to invest in a pay-per-click campaign, or if your website is optimized for conversions?
What if they gave you answers you didn’t always like?
Oh – and how about this – What if they got on board with helping achieve your goals, building the practice you want, and solving your problems? What if they took the time to truly understand you, to tell your story and make a real difference in your practice, even your life?
Would you appreciate and value that kind of a relationship with your marketing agency?
Or, and answer honestly, would you really rather work with someone who just does what you tell them, builds a website according to your specifications, and keeps it all on the cheap?
Simply put, the Law of Attraction is that like attracts like. Whether we realize it or not, we are responsible for bringing both positive and negative influences into our lives.
Before you choose the type of marketing agency to support your law firm, ask yourself what type of lawyer you want to be, what type of law firm you want to build.
Your career as a lawyer and your law practice will be influenced by the agency you choose to support it. Remember, we are responsible for bringing both positive and negative influences into our lives. If you don’t want a law firm that just does the minimal and keeps it all on the cheap, then do not hire a marketing agency like that.
If you want a law firm with a reputation for excellence, integrity and delivering on promises, then hire a marketing agency with that reputation. If you are the type of lawyer who is dedicated to helping your clients achieve their goals, who gives honest answers and is not afraid to make unpopular decisions – then hire an agency like that to support you.
Shifting Your Focus Will Change Your Experience
We attract the things we spend the most time thinking and talking about. If we shift our focus, we will change our experience. If you are always looking for the cheapest price from your agency, you will attract clients who are looking for the cheapest price from you. If you don’t value the expertise your agency can bring to your marketing, you will find yourself complaining that no one values your expertise.
On the other hand, if you want to have a great law firm, then hire a great marketing agency. Focus on finding the qualities in your agency that you would most like to have in your law firm, or in your legal career. When you find those qualities, hire them.
If honesty, integrity, expertise, vision and passion are the qualities you want in your law firm, then please give us a call. Like you, we are not perfect and we can’t promise we will never make a mistake or drop the ball. But we are committed to those values and work toward achieving them in everything we do.
And here’s a secret: we look for those values in our clients, too, because the Law of Attraction works both ways!
This year is almost over. Before another one passes you by, give us a call. Shift your focus to attract what you most want, and watch yourself Do Something Remarkable!