The quiet of winter blanketed the Ranch this morning. I love this time of year, it may be my favorite. The holiday hustle is almost over, there's a new year on the horizon -- full of promise and possibility.
But for the moment, in this moment, there is a quiet.
This is the winter repose, the quiet where dreams grow, silently undisturbed, to fruition in the spring.
So it's perfectly fitting to focus this week on what's coming up here at IMS in 2018, because our biggest dreams are to help make yours come true!
On the Homefront: Completing the Relocation
As many of you know, we started our Colorado relocation in August this year, with the purchase of Legacy Ranch. Right now, we are still headquartered in Olathe, KS and managing a major transition. The Olathe office lease expires in June 2018, when we will open our new Colorado Springs office! The move opens up new avenues for growth and opportunities that simply were not available in Kansas. Of course, Legacy Ranch is the first, but there is so much more.
Colorado Christian University
We have started a formal relationship with the marketing department at Colorado Christian University (CCU). Our first project starts January 15th with an independent-study for-credit internship. We will be working with one of CCU's brightest young stars, Amy Edison. Her studies with us will focus on digital marketing research and service delivery. We also are collaborating on an upcoming book release on personal branding.
Of course, we continue to offer Strategic Planning Firm Retreats at Legacy Ranch (our first one of the new year kicks off January 3rd!) But there's more to the Ranch that strategy! We're teaming up with leadership experts from across the country to offer law firm leadership and coaching programs. One of my favorite new programs focuses on Women Leading in Law. Our guest trainer for this program shares a true passion for helping women navigate the challenges of leadership positions in business and law firms.
We also will be hosting a series of immersive training retreats on hot topics like work flow automation, client intake, and CRM for marketing.
Digital Presence Management
Digital marketing is in a constant state of change. There definitely is never a dull moment when it comes to helping our clients succeed online! Each year, Google changes its search algorithm 500 to 600 times! Staying on top of all these changes, and implementing across client accounts, is an incredible challenge.
One thing to know about SEO in 2018:
Google announced last year that it makes decisions about which businesses to show up on page one of the search engine results based on what other people are saying about them.
Google said the 3 most important factors to local rank are:
- Relevance of the website to the search query,
- Distance of the business address from the searcher, and
- Prominence, in this case defined as a business's reputation -- which includes review count and rating.
So what Google is saying is that it’s literally ranking your business in local search based on how many reviews you have, and how good those reviews are. If you don’t manage your reviews, you’re risking whether your business will even show up in search.
In 2018, you will see IMS offer world-class tools to manage every aspect of your digital presence -- including client reviews and directory listings (like Avvo), brought together on one easy-to-use platform, fully integrated with your Essential Solution marketing -- with all of your essential marketing tools and none of the confusing bells-and-whistles you never use and don't want to pay for!
Hot Topic Marketing Drip Campaigns
We have collaborated with another industry leader to develop hot topic content-based drip marketing campaigns, fully integrated with your Essential Solution marketing platform and easily managed through your E2 CRM. Pick-and-choose both your content campaigns and your level of management or support for implementation, from a do-it-yourself guided setup to a completely "done for you" solution.
The Summit 2018!
Save the date! Plan now to join us for The Summit 2018, Sept. 19-20 here in beautiful Colorado Springs!
We have a few other surprises, but I really don't want to spoil the quiet. Stay tuned to learn more. But now, I'm off to feed horses and celebrate my birthday! All the best to you and yours this holiday season and in the New Year!