The Wall Street Journal reports that major retailers are making a huge cut in the number of newspaper circulars distributed this summer. The giant of all retailers, Wal-Mart, printed half as many circulars in June this year as it did for June last year. That’s a big change.
What does this matter to an estate planning law practice?
We want to get you thinking about changes in marketing.
Shifting gears in long-standing practices is one the hardest things for small professional offices, large corporations and individuals. Change management is studied in business school and implemented by well-trained project managers in corporations. We all know people who refuse to change their behavior, in the face of overwhelming evidence that what they are doing is simply not working or not helping their lives move forward.
And yes, it’s something we run into every now and then.
But here’s the thing: change is inevitable. Change almost always brings improvement. So if your office has been relying on one kind of marketing for years, and its okay, but it’s not great, maybe things have changed that have impacted what was once a more productive process. And maybe you need to think about what needs to change to make your practice better.
Start with the data. For instance, look at your website’s analytics.
How do your analytic numbers align with your appointment book?
Is your website mobile friendly?
Are you using videos to engage your target market on a more personal level?
What is the frequency of your blogging or social media posts?
Has it been more than four years since your website was updated?
Want to make a change to your practice but aren’t sure where to start? Give us a call – we can walk you through the process, find the weak spots, and help you make the changes – so your practice can keep on rolling!