I love snail mail. And I’m not the only one.
Growing up, I would ride my bike down the street with a plastic bag strung over the handlebars to bring home whatever envelopes filled our box that day. Checking the mailbox is still the first thing I do when I return home from work.
After working at a summer camp for five years, I came to covet notes from outside its gates. The most popular man around camp was always the postman—our own local celebrity.
What are the benefits of Print Newsletters?
Expand your reach. Although digital marketing is vital to any business’s success, you still have clients or prospects who are either late adopters or relatively inept when it comes to technology. A print mailing will help your firm to leave no client behind.
Provide more education. You can have overlap between your print and email mailing list contacts. Not only does this reinforce your message and the importance for planning, it’s also easy for recipients to pass along a tangible newsletter to a loved one who may be in need of a consultation.
Reduce stress. When you use our print newsletters, most of the work is done for you—articles are written and edited, the design is laid out, the infographics are created and the communication with the printer on proofs are all taken care of by our team at IMS. This leaves you with the simple tasks of uploading a mailing list and updating an optional short message on the back cover.
Remember, print materials do not replace digital marketing, but they can be a worthwhile enhancement to your Essential Solution®. To incorporate print newsletters into your firm’s marketing strategy, call James at 877-352-2021 ext. 80.
*Print newsletters are exclusively available to Essential AttorneyTM members as Essential Enhancements to existing Essential Solution® subscribers.