To be honest, the term “blogging” sounds pretty weird. You may be thinking, “What is a blog? And what does it have to do with my estate planning or elder law firm?”
A blog is a website dedicated to you or your practice that will share news, educational resources or other interesting information frequently.
As an Essential Solution client, you will be expected to blog each business day.
Your account manager will visit your blog and count the number of posts for the previous month and will include your “grade” in your monthly marketing report.
Research supports what our “A+” clients have found: blogging 100% each month has a tremendous impact on your overall online marketing.
- Search engines see your blog as an extension of your website and can see that the page is updated often. New content is a factor search engines use in the results “ranking” algorithm.
- Because new information is added often, your blog can be used as a resource to clients or potential clients, giving them a reason to come back to your site multiple times (staying top of mind) and stay on the page longer to read one or more posts. This way, you gain credibility and move up through the page results and rankings.
- Your blog will also be automatically shared through your social media accounts as a foundation of your social persona. As visitors read and enjoy your posts, there is increased likelihood of them sharing the information with their friends, parents or other family, driving referral traffic to your office.
- The content IMS will provide to you is researched and written by lawyers, full of keywords and specific phrases that potential clients are searching for on the web. When your site continues to be a relevant match for searched queries, search engines consider your site to be a reputable page.
In summary, blog! Blog daily! Blogging is really your secret weapon to success. You reap all of the benefits mentioned above and it really only takes 10-15 minutes of your Friday to schedule next week’s blogs in advance. If your time is tight, assign this responsibility to a staff member. Your account manager is happy to have a Blog Training call for them so they can efficiently post like a pro.
Learn more about our Essential Solution® marketing system.