Adding animation is a great way to really polish a website design. When done correctly and thoughtfully, it can take your viewers on a journey down the page, drawing attention to the key points and elements you don’t want anyone to miss. Animation draws the eye and adds excitement.
One of the first ways designers and developers added movements to websites was by using a program called Adobe Flash. With Flash, users add photos and graphics in different layers, and then add animations over a timeline. When the creation was complete, the resulting animation was saved as, essentially, a video file that would be embedded into the web page. This process, however, resulted in a file that was large, took a long time to load, and was (in very technical terms) clunky.
Animation in web design has come a long way in just a few years.
The best part about these newer animation techniques is that they are mobile-friendly. Mobile devices either require additional software to be able to view Flash animations or they are completely incompatible with Flash, resulting in a disappointing experience for your mobile users. The fast load times and compatibility of newer animation techniques ensure that your users will have the same journey when viewing your website on any device.
How can you tell if your site features animations created in Flash?
If the animation is only in one spot of the website (usually the banner area), or if it is replaced with a static image when you view your website on a mobile device or smartphone, then chances are good that it is an embedded Flash file.
Talk to the team at IMS today about modernizing the animation techniques on your website!