We have a client who loves his IMS website. Every time we see him at a conference, we break out into a fan club meeting. Not only does he receive compliments on the website, but high net worth clients as well as people of more modest means are comfortable with placing their trust in him after just visiting his website. They visit, watch a video, read a few pages, and call his office to make an appointment.
Here’s what makes a website a success:
Quality photographs. Professional photographs are an investment, but they make a difference.
A great video. This adds a dimension that a lawyer website without a video simply can’t compete with. It gives viewers a chance to meet you before meeting you in person. People love lawyer videos.
Updated content. Whether you are using the Essential Blogs or writing your own, new content helps search engines find you and, just as importantly, it tells your human visitors that your website is up to date and that you are active in providing them with new information.
Mobile friendly. We can’t imagine why you would not want to have a mobile friendly website, many months after Google announced that website that are not mobile friendly will be at a serious disadvantage. If your website is not mobile friendly, you are not showing up on mobile searches as well as a competing law firm that is mobile friendly.
If your website is not performing like a champ, give us a call. This is a great time to get yourself geared up for a great 2016!